Good Good Golf has removed a 15-second promotional video following significant online criticism. The clip, created in collaboration with Callaway to promote a new driver, depicted co-founder Garrett Clark rushing toward professional golfer Alexis Miestowski and pushing her to the ground. During the incident, Clark shouted that Miestowski should not touch his new driver.
The social media golf brand, which launched on YouTube in 2020 and has amassed over two million subscribers, acknowledged the error within 24 hours of posting the advertisement. In a statement, the company admitted that the content depicted actions inconsistent with its brand values.
Good Good stated that it has taken the content down and offered a sincere apology, reaffirming its commitment to making golf more inclusive for all participants.
Callaway, which has partnered with Good Good since 2023, also issued a response expressing disappointment with the posted material. The equipment manufacturer noted its appreciation for Good Good’s prompt action and expressed a desire to work together to ensure a more inclusive environment in the sport.
Critics argued that the issue extended beyond inclusivity, with some describing the video as an endorsement of violence against women. Nicole Rae, social media director for Skratch, stated that the advertisement was a disappointing look for both brands. Jamie Klingler, co-founder of the women’s rights group Reclaim These Streets, called for the PGA Tour to sever ties with the content creator.
The controversy arises as Good Good prepares to expand its involvement in professional golf. The PGA Tour has scheduled the Good Good Championship for November in Texas, featuring a $6 million purse and a 120-player field. Twelve of those spots are reserved for golf influencers, to be determined through the reality competition "Big Break x Good Good."
